Lately, it seems like everyone wants to be a lifestyle blogger and I don’t blame them. I mean, who doesn’t want a picture-perfect life? I don’t know anyone who doesn’t want to be sent luxe PR packages and free product that other people are spending money for. Who doesn’t want to get paid to post pretty pictures on Instagram? Who doesn’t want to be #momgoals or #relationshipgoals or #lifestylegoals?
All this may sound all fine and dandy, but please understand that what you see is just the tip of the iceberg. Many of our pictures actually come out like this one below and you don’t even know it. There is so much more to being a lifestyle blogger than what meets the surface. Regardless of how pretty it looks, it’s still a job. Here are 5 things you probably didn’t know about being a lifestyle blogger.
1. A blogger is not only a blogger. You have to have a niche. That can be lifestyle, motherhood, food, beauty, travel, fashion, and the list goes on. Someone has to cook the food. Someone has to do the makeup tutorial. Someone has to design the home décor. Someone has to book the travel. Someone has to style the outfit. You get my drift? It’s levels to this. To run a blog, you have to have some knowledge on how to build a website (or pay someone else to do it). You have edit your blog, add or remove widgets/ plug ins, and handle the basic maintenance of your website. You must have some level of skill with photography, and you have to know how to edit your blogs for grammatical errors. On top of it all, many bloggers, like myself, have another day job as their main source of income. So, repeat after me: a blogger is not only a blogger.
2. No one’s life is as perfect as their Instagram feed. There are a ton of influencers that I follow on social media whose Instagram feeds can make you question your entire existence. From the immaculate homes, to the fly wardrobe, to the luxury cars, to the picture-perfect families- it can be a lot to digest. Read this next sentence out loud. People show you what they want you to see. That perfect picture that got 100k likes more than likely took a dozen takes to get it right, and then a dozen more edits before it finally graced your IG feed. Most bloggers plan their social media feed in advance, we don’t just randomly post. Most of us use the same filter for every picture and use some form of an automatic posting tool to put out content. If the content doesn’t come out right, then it simply doesn’t make it to Instagram. So yes, an Instagram feed may look perfect, but that’s kind of the point. It’s Instagram, not real life. Don’t let social media fool you.
3. It’s actually harder than it looks. In this world, the competition is high, and the stakes are even higher. There are a million food bloggers, beauty bloggers, travel bloggers, fashion bloggers, etc. Creating content that is essentially the same as everyone else’s, yet still catching people’s attention, is hard AF. For me personally, I don’t have an on-call photographer. So, it’s either me taking all my pictures, or my boyfriend taking them when I have to be in the picture. I can’t tell you how many times I’ve made a delicious meal only for it to photograph horribly. I can’t tell you how many times I’ve written a blog post over and over and over again because the word just weren’t meshing together. I can’t tell you how many nights I’ve stayed up in the wee hours of the morning working on my content calendar, editing photos, or updating my website. The end result is always fulfilling, but don’t get it twisted, it is not easy.
4. Not all bloggers are making the big bucks. I remember when I first started monetizing my blog about a year ago. I was dying to work with a company, any company…and trust me, they knew. So, they low balled me. One company offered me a whopping $15 to post on my Instagram that had about 5k followers at the time and pretty good engagement. Of course, I took it because I was just starting out and needed the experience. Over time, my pay gradually started to increase but it was a slow and steady process. I began to network with other bloggers and noticed they were getting some of the same collaborations that I was. I thought for sure they were being paid much more than I was, only to realize, they were getting paid the same. Surely there are influencers/bloggers who are making hundreds of thousands to post on Instagram. But, there are even more who are getting paid pennies, if anything at all. The reality of it is, you don’t come out of the gate getting hundreds of dollars to post on Instagram. You need to have a consistent feed, good content, and good engagement. Then the money will come. Which leads me to my next point.
5. We need engagement like a car needs gas. We thrive when you show interest in our content. I know you may stroll through Instagram and like a picture in your head, but that doesn’t help, at all. An actual like on a picture is great, but a comment is even better. Companies like to see that our followers actually enjoy our content before they collaborate with us. A blogger with no engagement is like a photographer without a camera, a Rockstar without a drum set, a quarterback without a football. We work hard to create content on hopes that our followers will engage, so engage. Please.
Now before you say, “ooh I wanna be a lifestyle blogger, that looks fun!” hopefully you will consider these points. I hope this gave you a little bit of insight into the life of a blogger. I’ll leave you with a super cute picture of me that took me 12 shots to get right.
Xo, Consuella ♥